Pages


Friday, January 26, 2007

Showdown: Pixel vs. Vector


When San Diego advertising agency Matthews Evans Albertazzi commissioned Zimmermann Studio to design a graphic badge for their premium golf brand client, Odyssey, one of the stipulations was the need for the image to reproduce at large sizes for banners and trade shows. I opted to first design the badge in Photoshop for its versatility with Bevel and Emboss effects, then take the approved design into Illustrator to create a scalable version composed entirely of vectors. Generally, Blended shapes were created and layered using either Screen mode for highlights and Multiply for shadows. Many, many points later, the vector twin was complete. The split graphic here shows the Photoshop version on the left and the Illustrator version on the right.

A word of caution, however, for those who venture down this path: while the final Illustrator file is a fraction of the size of the Photoshop file, you may find your older, single processor machines choking on the heavy calculations required of vectors this complex. And don't attempt this without a sharp monitor and comfortable task chair.

Special thanks to Mark Albertazzi and John Meyer at MEA for their deft creative direction and kind support.

No comments:

Post a Comment