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Tuesday, February 19, 2008

Brand Textures :: Jack'd Skimboards

Working exclusively with the sketches of local artist and entrepreneur John Sarkis, Zimmermann Studio designs a series of repeating brand textures for budding Whidbey Island venture, Jack'd Skimboards. These wildly expressive b&w patterns are designed to be tile-able for seamless application on a broad range of products, from T's, skimboards, headwear and accessories, to web backgrounds, packaging and brand communication.

"Working with the art of another – this was a new challenge and a fascinating adventure for me. As I twisted and turned through this foreign visual world, I butted up against the limitations and vulnerabilities of my own artistic identity. What does it say about me? How will it be received? Can I stand behind it? Why is this so exhilarating?

I never would have spontaneously ended up here in a million years, but through the experience, I feel my creative boundaries have expanded – redefined and opened-up to include fresh charges of stimulation from a well of inspiration more vast than I had previously known. John's enthusiasm for the work was infectious, and the patterns are brimming with promises of new, unexpected intersections."

Design: Zimmermann Studio
Illustration: John Sarkis
images ©2008 Jack'd Skimboards

Wednesday, February 13, 2008

Three Days in Aptos





Spyder Freeryde embraces Summer with an upcoming line of performance riding gear, and Snaps is there to capture the essence.

I recently spent three days in Aptos, California with Frank Creative Group and the Spyder Freeryde bike team, capturing mood and essence in signature ZS style for Spyder's new summer line of performance riding gear. First-unit shooting was deftly handled by consummate action specialist Chris O'Connell (big thank you to him and his crew for doing the heavy lifting,) and my atmospheric, b-roll type shots filled out the collection.

Click on the mini-viewer to open the full-size promo. (*If mini-viewer is missing, click here for direct link to stand-alone viewer.)

Stay tuned for details of Spyder's Summer 08 Lookbook, designed by guess who. Coming soon to a blog post near you.

Images ©2008 Denis Zimmermann